We live in the 21st century, yet women are asked to sit at home rather than being out there in the world. Women are always under-represented in the financial and technology industry. The financial sector and women are considered a stand of two different poles, especially if it is based on a complex technology like - Cryptocurrency and Blockchain.
Coin.dance stated that the Bitcoin community engagement by gender for the male is 85.77% and for females 14.23%. In 2009, the first cryptocurrency was launched and now has over 5000 cryptocurrencies in the market, showing off its great potential. An equal engagement from men and women can help create the potential into lucrative opportunities.
In this blog, let’s find out Why Crypto World Needs Women?
Community
The cryptocurrency community and women’s participation in the community can help build an ideal business for startup and ICO - Initial Coin Offering. Since women are called to be community builders, as Martha Barletta (the author) said, “When men communicate, they’re concerned with conveying information and establishing status. When women communicate, they’re concerned with conveying information and building connections.”
Communication Skills
Women are talkative in nature, and this can create an opportunity in communication skills for businesses. Communication in any business plays a vital role. Since cryptocurrency is complicated, effective communication and explanation about the subject can spread awareness, increase adoption, and boost the crypto-market.
Also Read, 10 Known Women in the World of Blockchain
Social Media and Public Relations
In an article, Bridget Brennan titled, “When it comes to Marketing, Women are the Original Social Network”. Women’s part in effective communication and community building potential will help boost the business and play a core role in building social media and public relations.
Gender Equality
The crypto-world is said to be male-dominated; as a matter of fact, the financial industry itself is said to be male-dominated. However, there are plenty of women in the industry marking their way out there. For instance, Maria Prusakova, a lawyer and a former Russian Olympian, is also the co-founder of Crypto PR Lab.
In an article by Entrepreneur, Maria Prusakova was asked, “What are some ways to get more women involved in crypto?” To which she answered, “Education. Just as organizations like Code.org aim to teach computer science to high school students, cryptocurrencies should eventually be an integral part of every school’s curriculum. Communities like Girls Who Code and CodingFTW [which both offer scholarships for hackathons] can bring more awareness into this space -- ultimately making it an industry that doesn’t just have more females, but is also female-friendly.”
In any industry, a 50/50 balance is an effective and practical approach for a business to grow. Thus, the participation of more women in the crypto space will balance the ratio and reap the benefits of this magnificent industry.
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